• Opening Summer 2019

    Lower East Side, NYC

  • Shop Online

    More Selection and Faster Delivery than Amazon

  • Do More

    Seek and Diverge

  • Introducing Salsa

    This iconic brand is now available through Hb

  • More Inventory. More Choice.

    More Brands

Excellence Delivered


On-Line shopping made even easier.

It’s Simple. Find the perfect products. Check in-store availability and we’ll set it aside for you.

Or, you can take advantage of our Concierge Delivery Service.

*Mileage restrictions apply

The Community Cornerstone

The Place

You should never be made to feel uncomfortable or intimidated when entering a bike shop. Yet most bike shops do just that.

And that’s insane.

At Hb, you’ll find the highest end, most well-rounded products in cycling, presented to you with joy.

Because Newer is Better.

Never Ride Alone

The Club

Community (kuh-muh-ni-tee)

a social group of any size whose members reside in a specific locality,
share government, and often have a common cultural and historical
heritage, such as: Being awesome on bicycles together