Our children deserve a safe place to ride their bikes. Please show your support by visiting Free Watchung.
This week we feature this 2017 Santa Cruz Hightower 27.5+. This carbon ripper is made for the local trails. It’s built with Sram GX 1×11 with a Pike fork. Jim hand-built carbon Nextie Junglefox 52mm laced into Industry Nine Torch Boost hubs in an anodized orange to match with a Maxxis Minion on the front[…]
This week we showcase Sam’s 2017 custom built S-Works Roubaix with the Future Shock. This bike was designed with SRAM Red 22 Hydraulic Disc Groupset. Built upon Zipp 303‘s this bike was made for speed while mixing in those gravel sections. It was finished off with a Zipp cockpit finely wrapped with 2.5mm thick Lizard Skins Bar Tape for increased shock absorption offering[…]
Wednesday of last week was beautiful. A few of us enjoyed a 68 mile road ride with some leg twitching climbs iced into some gravel displaying bare knees and elbows. It was glorious. The following day, we were closed due to a weather system that walloped us with thick and back-achingly heavy snows that accumulated[…]
This week we showcase this extraordinary build that was a long time in the making. The 2017 S-Works Roubaix with Future Shock. Sam spec’d this bike out using Dura Ace Di2 with a Quarq power meter. Eric meticulously built the frame upon Enve 4.5’s laced into DT Swiss 240s, and finished it off with S-Works[…]
This week we showcase this unique Ventum One. Although we carry some of the best lines in the world, some customers seek out a brand that we don’t represent. This is an example of one such bike that was entrusted to our skilled mechanics. Originally built by Chris with Ultegra Di2 drivetrain and Profile Designs cockpit,[…]
This week we feature DeAnne’s S-Works Amira Sram eTap as built by Hb Madison’s Pro Mechanic, Eric Paulson.
It’s cold out. And it happens every year. But that’s no excuse to let your fitness levels decline. The problem is the trainer is torture; well it used to be. Zwift is a cycling trainer game that enables you to link you turbo trainer up your computer, your iPad or iPhone, letting you ride with[…]
The 2017 bikes are starting to land and that means it’s sale and clearance time so you can take advantage of huge savings and markdowns on all 2015 and 2016 bicycles. Most line-ups have no changes other than paint, so it’s your chance to save big-time. This inventory moves rapidly so don’t wait around. And[…]