Much More Than an Idea.
You’ve definitely seen the Hb jersey on the roads throughout the region. The basic high-design layout is easily recognizable from a distance, stands out against the sea of a confused monotony, and takes a lasting place within your memory. It became an icon as soon as it hit the pavement. Within weeks, it became the must-have jersey for the cyclist’s wardrobe arsenal. And it grew to represent an idea, a strength, a common suffering.
It was an idea that became much more than a shop. It was an idea whose time had come.
Get yours today. Wear with pride.